Blue Cross Blue Shield of Louisiana (BCBSLA)
Web and Print Design, Content Writing, Editing
In this role, I had to hit the ground running. The Provider Communications department was slammed with work, and it was a "learn as you go" situation which was fine with me. I love a good challenge!
BCBSLA has specific branding guidelines and precise internal procedures. Attention to detail is a must. I have designed and written content for digital and print projects including email campaigns, flyers, articles, graphics for webinars and online workshops, general correspondence and reference guides. Materials developed for medical providers have to be visually appealing, clearly understood and most importantly, accurate.